Challenged by rising inflation, supply chain issues, and online shopping, brick-and-mortar retailers are looking for new ways to boost business while reducing operating expenses. Upgrading lighting and controls provides one of the most cost-effective solutions.
LED lighting has evolved beyond being a simple energy-saving measure to being a strategic and cost-effective investment in a retailer’s brand identity and long-term survival.
Besides being energy efficient, new lighting technologies can help retailers:
Attract attention and entice shoppers inside their store
Create more engaging shopper experiences, thereby increasing time spent in-store
Direct shoppers through the facility
Enhance the appeal of merchandise and displays
Lead shoppers to featured merchandise
Help shoppers find what they want, increasing the average spend per customer
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